Some examples are Chalo Padho (Indian Edutech Brand), Coldplay (World renowned music producer) and many more.
In recent past, many brands, both home-grown and international, have presented their logos in Hindi script. Moreover, the content producers of both online and offline platforms pay special attention to font designing or typography as it is the crucial part of content consumption by the end reader.Īpart from technology intervention, the rising demand for text availability in regional languages has also expanded the possibilities to produce remarkable typographical designs. Typography carries a glorious legacy behind it and today with the intervention of technology a designer’s capability to experiment with typography has improved. “Digital platforms and vernacular flavor gives an interesting twist to typography” Technically, typography is an art of arranging text to make it legible and appealing to look at. It is an art form that involves text and creative application of design elements to convey a deeper message. Text or words help you in articulation but ‘Typography’ goes beyond word representation or text articulation. Words – written or oral – are powerful way of expression. If silence is golden, art of expression is a priceless asset to have.